B2C PR for the Technology Company Selling Products to the Consumer

Consumer have a wide range of technology to support them in their daily lives these days. From classic PC hardware, to mobile smartphones, devices, and accessories there is an ever evolving array of new gadgets with a growing number of applications. Leisure, fitness, health, business - new products tackle these by employing new technologies like cloud computing. For most products, there is a group of traditional hardware and gadget media as well as a growing number of video channels to get exposure. But we won't stop there; we look out for bloggers and niche sites targeting specifically the solutions your device provides.

Be at the forefront with a global tech PR agency – our international team of professionals is dedicated to help distinguish your company from the competition, and develop your marketing strategy to win the media's spotlight.

Press Release Writing for Consumer Technology Products

Why risk sending a compromising press release for your hard-won product? GlobalPR has the experience and team necessary to convey your product to the right people, in as clear and concise a way as possible. Founded by people with over fifteen years experience in technology media relations, we can reliably provide professional with the right balance to make it interested to the professional journalist and the consumer reading it on a online resource.

Our diverse team unites professionals from all over the world to translate content for your target region.

Even in a team as eclectic as ours, clear communication is paramount, and we never miss a beat in ensuring precise communication: from you, to the client manager, to the writer – nothing is lost, even across several languages.

Product Review Sample Arrangements

With consumer products, published reviews are necessary to achieve broad exposure.
Technology product reviews help define the brand and image for consumers.

However, sampling products is painstaking:

  • Finding the most relevant, far-reaching media

  • Finding the best match for the limited number of samples available

  • Tracking multiple samples simultaneously

  • Aiding the media with technical assistance to exclude possible problems

  • Maintaining constant communication across time zones and language barriers

Make sure your new technology product samples aren't squandered. GlobalPR will ensure that your product is in good hands, getting the best coverage, and building the right reputation.

Product Sponsorship Arrangements

It is not always possible to get exposure through product news or reviews. Sweepstakes, giveaways, and other forms of sponsorship are effective means of finding larger audiences. This exposure not only saves on advertising costs, but directly reaches consumers. With technology products, the landscape is constantly changing, but we're always ahead of the curve: events such as LAN parties and eSports competitions are always on our radar.

Tracking media and sponsored content takes valuable time – GlobalPR offers dedicated media contacts who tirelessly pursue opportunities to ensure your product shines.

PR Support for Tech Trade Shows and Exhibitions

GlobalPR has extensive experience with the largest international exhibitions. We understand that having a strong presence at trade shows takes considerable investment and effort. Don't waste your effort and end up dismal media coverage: we'll help announce your show presence to the media and coordinate with leading journalists to arrange product coverage, interviews, and ensure that your brand is the star of the show.

Your sales team will be happy to see visitors at your booth, learning about your new products thanks to media attention and news exposure.