MatataLab’s Kickstarter for children’s educational robot starting November 21st

Teach music, art, and logic through the cute MatataLab robot

November 21, 2017 – Shenzhen ChinaMATATALAB CO., LTD. is proud to announce its Kickstarter campaign for its educational robot kit. While there are already many educational robot toys on the market, few of them focus on a crucial stage of brain development. Around age four the brain lays the groundwork for development of logic. MatataLab aims to help to foster the brain development through interactive, physical gameplay with hands-on coding blocks and the feedback from the MatataBot educational robot. The MatataLab educational robot kit was designed for children of ages 4 to 9, allowing families and educators to enjoy exploring the children’s first foray into programming, music, and art, making it one of the first educational robots indiscriminative of race, gender or education level.

Learning the logic of programming without a computer

Computer programming is based on simple logical concepts that can be learned by children early in life through simple games developed specifically for their age. Equipped with the understanding of these fundamental concepts, children at a later age will be able to grasp more abstract concepts of STEM classes and real programming at school and can learn without fear.

Learning the basics of music and art

The educational robotic games of MatataLab are not only created to develop their knowledge of fundamental concepts of programming logic but also teach the basics of music notes and art. By combining basic STEM skills with creative options for children, the MatataLab robot is a unique product in the educational robotics market.

Easy to use for children and parents

MatataLab, thanks to invaluable feedback of educational professionals from across the globe, has developed a simple visual and tactile system for pre-school children using playful “coding” blocks. The MatataLab Kit is so easy to use, that even parents with no computer experience can play along with their children to support their gameplay.

Children can collaborate to explore the friendly MatataBot’s functions

At the heart of the MatataLab experience is the way a child interacts with the MatataBot through simple logic coding blocks. Unlike other educations robots on the market, the educational robot games of MatataLab allow two children to play together. Group play is crucial for human brain development, and MatataLab designed their robot to allow children to play with it in more ways than a traditional educational robot. The interaction comes from customizing the robot with funny costumes for special occasions, and role-playing through minifigs, all the while exploring the simple programming logic that drives the MatataLab experience.

Develop learning skills with MatataLab

A solid robotics foundation would be worthless without an excellent educational ideology. MatataLab has worked closely with experts in the educational field, with great didactic minds contributing to MatataLab on various levels. One of them, Dr. Jef van Kuyk (Educational Psychologist), has used his 40 years of educational experience, as founder of the Dutch “Pyramid method”, to provide invaluable insights in developing children's learning methods through evaluation and assessment testing.

The MatataLab Kickstarter campaign launches on November 21st with the MatataLab Starter Pack. Super early-birds will be able to purchase the Starter Pack for just US $99, and it will include 16 programming blocks, challenge book, maze game map, 2 brick (minifig) adapters, 2 MatataLab figures, 1 destination flag, Command tower, and MatataBot.

Additional kits are available for higher levels of backers, please visit for more information and watch the MatataLab educational robot video

Expanding the MatataLab experience

On top of the MatataLab hardware, future enhancements will come in the form of a Scratch app for Windows, Android, and IOS devices, which will serve as a true extension of classroom learning where children can easily pick up more advanced levels of coding through the elements they learned in Kindergarten.


MATATALAB CO., LTD. Is young start-up company, founded in early 2017 by a team of four robot developers who, faced with their own children entering kindergarten age, dreamt of combining their passion with their children’s education. Partnering with great educational minds, and with a background at the world’s biggest internet companies, the team behind MatataLab strives to provide an equal opportunity learning experience for children through simple logic and robotics. Find out more at